Vicki Lass
Director of Economic Development, Huron County
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Vicki Lass is the Director of Economic Development for Huron County as well as a farmer in the midst of succession planning with her husband and two adult children. Before joining Huron County, Vicki had an 18-year career with OMAFRA working in Economic Development, Food Safety, and Environmental Management where her specialties were economic development and adult education. Vicki has owned and operated a number of businesses in SW Ontario both retail and consulting. Vicki also worked with WRED (Women and Rural Economic Development) across Huron, Perth, Bruce, and Grey Counties which included the delivery of a micro-financing program for rural and farming women. Vicki has seen a lot of changes in the rural economic development landscape over the years as a participant and practitioner. This ever-changing landscape is part of what keeps Vicki enthusiastic about finding new and creative solutions to meet the challenges ahead for rural residents, youth, and business owners.